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Exposed
This piece began as a typography experiment. I tried to express the level of surveillance that we face in everyday life while conveying a somber tone with a blue color scheme.
PROJECT
PERSONAL BRANDING
A personal visual identity system consisting of an icon, monogram, wordmark, illustration, and combination mark. End result was a visual identity that connected my personality to my craft.
APPROACHABLE
RELIABLE
STRIKING
ORDERLY
LIVELY
KEYWORDS
SKETCHES & MOODBOARDS
REFINEMENTS
Through multiple rounds of sketches, these keywords were refined into a uniquely personal visual identity.
PAPER SKETCHES
INK REFINEMENTS
DIGITAL REFINEMENTS
FINAL MARKS
MONOGRAM
ICON
COMBO MARK
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